In 2014, Blueboot launched Operation Naturally Green, intending to showcase the beauty of Amsterdam to tourists while respecting the environment. As a shipping company that navigates the canals, they are a significant player in Amsterdam, with 750,000 people on board their vessels annually. Blueboot uses the Current Motion thruster to glide peacefully through the canals and maneuver precisely. Their goal is to have their entire fleet fully electric by 2025.